The Brand Festival: Expert Brand Advice for charities

As the environment gets more challenging for charities, the need for clarity and consistency in your communication is greater than ever. Whether you’re talking to your service users, supporters, funders or the public, it’s important that your message stands out,…
The importance of branding for Charities

Everyone and everything seems to have a brand these days: businesses, charities, sports clubs, celebrities, even events (look at London 2012!). So what do we mean, when we say ‘brand’? Well, a ‘brand’ is a communication tool. It’s the thing…