Lack of basic digital skills holding back charities

Lack of basic digital skills holding back charities

49% of Charities lack basic digital skills so says the Lloyds Bank UK Business Digital Index.

The Lloyds Bank UK Business Digital Index is now in its third year and uses actual online behaviour and survey analysis of small businesses and charities to understand their attitudes towards digital technology. For the first time, this report also includes qualitative findings, with in-depth interviews with organisations to further understand how they use digital.

In 2016 they had a new focus on charities and the results show only 102,000 (51%) charities have basic Digital Skills and 53% are now accepting online donations. The results are suggesting there are significant opportunities for charities to leverage.

A killer stat for me is one that charities that are more digitally mature are 28% more likely in funding than those that arent, surely that means that investing in this key skill is very cost effective?

Source: http://resources.lloydsbank.com/insight/uk-business-digital-index/

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