No matter how financially secure your charity is, chances are the current economy is biting – and hard!
Whether you’re losing out on grants, or whether your donors have tightened their belts… perhaps your funds are stretched to breaking point – with more and more people calling on your services.
Maybe you’re finding it more difficult to gain the funding you normally would be offered – more competition, greater demands on your time, more onerous bidding processes, and far more good causes competing in a smaller arena.
Whatever the situation, you’re in a tougher place than you were a few years ago – so what on earth can you do about it?
One business woman, suggests that Public Relations could be the perfect tool to put your charity in the lead when it comes to funding!
Sue Haswell, Owner of Big Results PR & Marketing said: “Not only is PR an excellent way to ensure potential funders hear about you, it’s also a fantastic way for charities to get their point across.
“As a charity, you’ll probably be helping people every day, so your organisation is likely to be swarming with great news stories, things that the media would simply love to hear. Unfortunately, very few of these stories tend to see the light of day, simply because the charity is too busy, or people within just don’t have the training to realise they are sitting on a potential gold mine.”
“The other great opportunity provided by PR is to work closely with your funders. PR can be the perfect vehicle to promote your charity’s work and, at the same time, showing your funders you are actively appreciative of their support. This can help to create a long term partnership approach, with a win-win scenario, and even access to further funding.”
“And finally, let’s not forget that PR is free of charge when it comes to media cost. Unlike advertising, which comes with a price tag, the “cost” of PR, is in the time to write and issue it to the media.”
“As funders are demanding more and more of their charity pound, I urge all charities to become more media-savvy and to make the most of PR. Unlike many businesses, the good-news stories are available in abundance and the long-term impacts can be tremendous“.
Sue Haswell owns Big Results PR & Marketing, (Est’d 1997) and has written “PR Superstar – the ultimate toolkit for writing killer press releases“.