Video Making a Massive Impact

If you’re not using online video for your charity and are thinking about taking the first steps, here are some great statistics supporting what we already know about the effectiveness of using online video in business. We know from our clients it can make a huge improvement to SEO and these stats show it can improve SEO by 53x and that video results appear in 70% of the top 100 listings! As Google owns YouTube it’s vital to have good quality video content on your site to ensure you’re giving your organisation the best opportunity of ranking highly in searches.

We also know from our clients that online video increases sales and these stats show that by having online video, click through rates and sales opportunities massively increase. Plus 80% of business people are watching more video and 59% of senior executives are more interested in watching video rather than reading website copy.

This ‘Day in the Life of’ video produced here in Devon has had thousands of views and been very successful in it’s specific aim of recruitment.

Online Video Statistics

Video increases the chance of a front page Google ranking by 53x.
Forrester, January 2010.

A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research.
Forrester, January 2009

Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results. Marketingweek, 2011.

Visitors who view product videos are 85% more likely to buy than visitors who do not.
Internet Retailer, April 2010.

Video in email marketing has increased click through rates by over 96%.
Implix, 2010

Simple video merchandising videos can nearly double the impact of eCommerce.
Invodo Video Research, February 2010.

59% of Senior Executives prefer to watch video instead of reading.
Forbes Insight, December 2010.

80% of executives are watching more online video today than they were a year ago.
Forbes Insight, December 2010.

Rich media ads containing video drive success four times more than flash animation.
DoubleClick, June 2009.

So online video continues to have a huge impact on organisations and their success and we’re looking forward to an even bigger impact in 2012…. If you are considering using online video I hope this information has helped to progress your ideas.

Share this post