Flickr is an amazing tool for hosting your images, it is used by many in the business community and should also be used in the Charity community as an integral part of your social media strategy helping to inform, educate and drive those emotional responses that so help a charity reach out. If we add to this, do it well and it helps your search rankings, are you interested now?
So a few tips to get the best out of Flickr and use it to the full potential for your charity.
Keep it original – make sure you keep to original images that are relevant to your charities mission statements, so things like what you have done and where you are going is great.
Tags – make sure all images are correctly titled and tagged to make full use of the SEO potential, don’t just upload images and leave them by the default filename.
Join groups – these are an exciting part of Flickr, so make sure you join relevant ones and share great images between group members.
Dont forget its SOCIAL Media – so keep building those relationships, LIKE others content and leave comments, also share on your social networks, so if someone has a great photo of an event you’ve run for example, then share with your network. As for all social media if done well this helps leverage your community around the shared interest.
Upgrade – yes go Pro this usually costs $24.95 and gives you all this
Unlimited photo uploads (20MB per photo)
Unlimited video uploads (90 seconds max, 500MB per video)
The ability to show HD Video
Archiving of high-resolution original images
The ability to replace a photo
Post any of your photos or videos in up to 60 group pools
Ad-free browsing and sharing
View count and referrer statistics
However Flickr ‘may’ be able to offer this for free, if your charity qualifies http://www.flickr.com/good/ – now surely that makes sense?
About the author;
Alistair Gleave is an Online Specialist with 12 years experience in social media, search marketing, content marketing and online pr. Based in Exeter, his consulting firm (http://www.GleaveMedia.co.uk) provides access to professional services and consultation, without the prohibitive hourly rates charged by traditional firms.
Alistair is presenting our next free Social Media Seminar for Charities at The National Marine Aquarium in Plymouth on 3rd February http://gmcplymouth.eventbrite.co.uk/